As well as offering general coaching, I have a niche as a Specialist Black Women’s Coach who supports the personal development of Black females. In the hectic pace of life, it is all too easy to lose yourself as you juggle family and work. This reality can be even more complex for women who experience the double minority effect that adds to the stresses of daily life.
Working with someone who understands the 'unspoken' messages and inferences that can arise from gender and culture differences, means that your personal development is directly connected with your cultural worldview. We all face challenges in life, yet if you are a Black woman, you may feel that you have to try twice as hard or be twice as good to attain success. With the shared connection of ethnicity and womanhood, we will get straight to the point, so that you leave each session rooted in your values and cultural perspective.
Coaching will help you break through challenges with the badge of strong self-awareness, the helmet of self-honouring beliefs and the courage to wear your crown at all times. Standing strong in your cultural and spiritual uniqueness, when you have coaching with me you will be empowered to recognise and acknowledge much more of your amazing self and express this without apology.
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Addressing Misconceptions of Black People in The Media with Dr Shani Byard
The concept of the Looking Glass Self by Charles Cooley, asserts that an individual’s self-concept is directly influenced by how they believe they are seen by others. Simply put, ‘your thoughts about yourself are influenced by the responses and evaluations of those in your environment.’
The subliminal messages that feed into the unconscious mind through the various media channels, are those that we will automatically draw upon. These are not always positive, therefore it will serve us well to be discerning in what we choose to filter.
My guest in the Coaching Lounge, Dr Shani Byard, is the Pioneer and Owner of Message Media Education and Professor of critical media literacy at UCLA. Dr Shani discusses the implications of misconceptions of black people in the media and how the Afro Media Literacy Framework she has devised addresses unconscious racism and stereotypes.